Digital Marketer
Promote products or brands through digital media channels to engage current and future customers.
Job opportunities
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Jobs in SEEK right nowJob growth
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5-year projectionSalary
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Typical salaryJob satisfaction
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Job opportunities
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Jobs in SEEK right nowSalary
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Typical salaryJob growth
-
5-year projectionJob satisfaction
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On this page
- What's it like to be a Digital Marketer?
- How to become a Digital Marketer
- Latest Digital Marketer jobs
- Top skills and experience for Digital Marketers
- Digital Marketer role reviews
What's it like to be a Digital Marketer?
Digital Marketers are responsible for the promotion of products or brands through one or more digital media channels, such as search engines, social media, email, websites and apps to connect with current and prospective customers.Did you find this video helpful?
Tasks and duties
- Developing marketing strategies.
- Managing content generation, ad campaigns, social media, emails, customer relationship management software, search engine optimisation.
- Tracking KPIs such as shares and impressions on social channels, conversions in search channels and open and click-through rates in emails.
- Analysing campaigns to identify what did and didn’t work, and whether time and money can be better spent.
How to become a Digital Marketer
Formal qualifications are not necessary to become a Digital Marketer, but a qualification or short course may be advantageous.
- Consider completing a diploma or bachelor degree in marketing or business.
- Complete a short digital marketing course or a postgraduate degree in digital marketing or digital communication to gain proficiency in social advertising and user behaviour.
- Join a professional body such as the Australian Marketing Institute or the Digital Marketing Association. Use the opportunity to learn from experts and network to find jobs.
Compare your salary
Find out how your salary compares with the average salary for Digital Marketers.Latest Digital Marketer jobs on SEEK
Be one of the first to discover these recently listed jobs, or browse all Digital Marketer jobs on SEEK right now.Did you find this helpful?
Skills and experience employers are looking for
Having the right skills and experience can make you an in-demand applicant. Digital Marketer employers on SEEK are looking for job seekers with expertise in the following areas. Digital Marketing
Search Engine Optimisation
Social Media
Google Ads
Marketing Campaigns
Email Marketing
Advertising Campaigns
Graphic Design
Wordpress CMS
Facebook
Source: SEEK job ads and SEEK Profile data
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Latest Digital Marketer reviews
Oct 2018
Digital Marketing is fully loaded. Full on but with the thrill and diversity to match.
Reviewer's QualificationDiploma of Graphic Design
Experience1 – 4 years
Organisation sizeSmall (1-19 employees)
SpecialisationGoogle AdWords Management
The good thingsDigital marketing is an exciting career which opens up opportunities to continuously learn and work on new thing with different clients across many different industries. With so much variety within on...
The challengesThe challenges within digital marketing is probably deadlines and workload. Time management is super important as deadlines can often be quite tight. Ideal individuals considering this career need to ...
Read more
Nov 2024
Digital marketing through social media is exciting because it helps me to communicate in a quick yet captivating way.
Experience1 – 4 years
Organisation sizeI'm self-employed
SpecialisationSelf Employment
The good thingsDigital marketing helps me to convey short yet captivating messages through a social media post’s caption, which helps me to communicate clearly and effectively in other areas of my life.
The challengesYou have to look at a screen quite a lot, which puts a strain on my eyes.
Read more
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SEEK has not verified the truth or accuracy of these comments and does not adopt or endorse any of the comments posted on this page.SEEK collects and posts the comments for what they are worth and for information purposes only to assist candidates to find employment through www.seek.com.au
