Public Relations Officer
Plan, develop and implement communication strategies and promote information about organisations to the public.
Job opportunities
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Jobs in SEEK right nowJob growth
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5-year projectionSalary
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Typical salaryJob satisfaction
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Job opportunities
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Jobs in SEEK right nowSalary
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Typical salaryJob growth
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5-year projectionJob satisfaction
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On this page
- What's it like to be a Public Relations Officer?
- How to become a Public Relations Officer
- Latest Public Relations Officer jobs
- Top skills and experience for Public Relations Officers
- Public Relations Officer role reviews
What's it like to be a Public Relations Officer?
Public Relations Officers work with the media to build and manage relationships between organisations and the public. They keep the public informed on who their client is by creating the brand, responding to enquiries from the public and media and organising interviews. They communicate with the public, clients and other stakeholders to maintain the reputation of an organisation.
Tasks and duties
- Planning and preparing releases.
- Preparing and creating visual, audio and electronic media materials.
- Monitoring competitor activity.
- Planning, writing and making media statements.
- Managing enquiries from the public, media and other stakeholders.
- Maintaining the organisations reputation by creating crisis management plans.
- Organising and hosting special events such as exhibitions or open days.
- Writing speeches and preparing visual aids for presentations or interviews.
- Planning and preparing online or printed materials for print, digital or social media.
- Building brand identity and public awareness of an organisation.
- Liaising with management on communication issues and strategies.
- Updating, coordinating and monitoring content and activity on social media platforms.
How to become a Public Relations Officer
Public Relations Officer don’t need specific qualifications; however, employers may prefer qualifications in communication or public relations.
- Complete a vocational qualification to gain skills and knowledge needed for entry level roles in public relations. This could be a Certificate IV in Marketing and Communication (BSB40820).
- To progress your career in the public relations field, consider undertaking a diploma-level qualification such as a Diploma of Marketing and Communication (BSB0620).
- Advance your career to senior or managerial roles and deepen your knowledge with a bachelor-level qualification such as the Bachelor of Media and Communication With a Major in Public Relations.
Compare your salary
Find out how your salary compares with the average salary for Public Relations Officers.Latest Public Relations Officer jobs on SEEK
Be one of the first to discover these recently listed jobs, or browse all Public Relations Officer jobs on SEEK right now.Did you find this helpful?
Skills and experience employers are looking for
Having the right skills and experience can make you an in-demand applicant. Public Relations Officer employers on SEEK are looking for job seekers with expertise in the following areas. Communication Strategy
Press Releases
Public Relations
Social Media Content
Web Management
Media Relations
Newsletters
Computer Software
Social Media Management
Social Media
Source: SEEK job ads and SEEK Profile data
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Latest Public Relations Officer reviews
Aug 2024
My experience as a Public Relations Officer, involving strategic communication, crisis management, and fostering positive relationships to enhance the organization's reputation.
Experience5 – 9 years
Organisation sizeSmall (1-19 employees)
SpecialisationGovernment & Defence
The good thingsThe Positives:
If you have a passion for building and maintaining relationships, a career in public relations can be exceptionally rewarding. You'll often encounter positive interactions and receive ...
The challenges
In the role of a Public Relations Manager, some challenges include managing negative feedback or criticism from clients or the public, which can be stressful but is less frequent compared to positiv...
Read more
Oct 2018
Public Relations for an animal rescue is challenging but the rewards far outweigh any of the downsides.
Reviewer's QualificationCertificate IV in Companion Animal Services
Experience1 – 4 years
Organisation sizeSmall (1-19 employees)
SpecialisationAnimal Welfare
The good thingsAnimal Welfare is a tough industry unless you’re passionate.
The good things
If you are passionate about animal welfare it an exceptionally rewarding career. Seeing animals come from kill pounds to s...
The challengesThe challenges
There are people who will treat you terribly but they are not as common as the good ones. It can be challenging to lose a rescue and seeing the conditions the animals come in can be hea...
Read more
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SEEK has not verified the truth or accuracy of these comments and does not adopt or endorse any of the comments posted on this page.SEEK collects and posts the comments for what they are worth and for information purposes only to assist candidates to find employment through www.seek.com.au
