Search Engine Optimisation Specialist
Improve the performance of websites in search engine rankings.
Job opportunities
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Jobs in SEEK right nowJob growth
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5-year projectionSalary
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Typical salaryJob satisfaction
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Job opportunities
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Jobs in SEEK right nowSalary
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Typical salaryJob growth
-
5-year projectionJob satisfaction
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On this page
- What's it like to be a Search Engine Optimisation Specialist?
- How to become a Search Engine Optimisation Specialist
- Latest Search Engine Optimisation Specialist jobs
- Top skills and experience for Search Engine Optimisation Specialists
- Search Engine Optimisation Specialist role reviews
What's it like to be a Search Engine Optimisation Specialist?
Search Engine Optimisation (SEO) Specialists are digital marketing professionals who specialise in improving the rankings of websites in online searches. They analyse current performance and develop content that helps to bring more organic (unpaid) traffic to a website. SEO Specialists regularly analyse data and have advanced computer skills. They work for digital marketing agencies and online businesses, and may work freelance on a contractual basis.
Tasks and duties
- Analysing website performance and search engine rankings data.
- Conducting research to find keywords for use across websites and other digital marketing channels.
- Optimising web page content for target keywords.
- Ensuring SEO best practices are followed across all digital marketing channels.
- Working with content writers and other creators to develop optimised content.
- Developing SEO strategies that increase website rankings while remaining within a budget.
- Planning and executing link building campaigns.
- Reviewing and adjusting website architecture, content and linking structure.
- Creating regular reports for clients.
How to become a Search Engine Optimisation Specialist
You don’t need a formal qualification to work as a Search Engine Optimisation Specialist, but many employers prefer candidates with a relevant degree. Having the ability to read and write programming code may give you an advantage.
- Complete a bachelor degree in IT, marketing, commerce or a related field. This usually takes three years of full-time study.
- Look for internship opportunities while studying to gain workplace experience.
- Consider learning one or more relevant programming languages such as HTML, Python or JavaScript.
- Develop your skills and experience using Google Analytics, Google Search Console, and other specialised tools used in SEO such as rank trackers and backlink checkers.
- After gaining some experience, you could start your own freelance consultancy business.
Compare your salary
Find out how your salary compares with the average salary for Search Engine Optimisation Specialists.Latest Search Engine Optimisation Specialist jobs on SEEK
Be one of the first to discover these recently listed jobs, or browse all Search Engine Optimisation Specialist jobs on SEEK right now.Did you find this helpful?
Skills and experience employers are looking for
Having the right skills and experience can make you an in-demand applicant. Search Engine Optimisation Specialist employers on SEEK are looking for job seekers with expertise in the following areas. Search Engine Optimisation
Google Search Console
Keyword Research
Semrush Software
Ahrefs Software
Google Analytics
Link Building
Digital Marketing
Algorithms
Search Engines
Source: SEEK job ads and SEEK Profile data
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Latest Search Engine Optimisation Specialist reviews
Aug 2023
An interesting role because is so important for digital content
Reviewer's QualificationBachelor of Communication
Experience1 – 4 years
Organisation sizeSmall (1-19 employees)
SpecialisationMarketing & Communications
The good thingsBeing a SEO specialist requires constant updates in browsers
The challengesIt’s a nice rol because you can create interesting content and use the appropriate tools to make it reach more audience.
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