Search Engine Marketing Specialist
Help businesses grow online sales with digital marketing.
Job opportunities
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Jobs in SEEK right nowJob growth
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5-year projectionSalary
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Typical salaryJob satisfaction
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Job opportunities
-
Jobs in SEEK right nowSalary
-
Typical salaryJob growth
-
5-year projectionJob satisfaction
-
On this page
- What's it like to be a Search Engine Marketing Specialist?
- How to become a Search Engine Marketing Specialist
- Latest Search Engine Marketing Specialist jobs
- Top skills and experience for Search Engine Marketing Specialists
What's it like to be a Search Engine Marketing Specialist?
Search Engine Marketing (SEM) Specialists are digital marketing professionals who specialise in creating pay-per-click (PPC) advertising campaigns. PPC ad campaigns are supported by Google and other search engines. Search Engine Marketing Specialists analyse data to set budgets, refine campaigns and improve ad performance. They work for marketing agencies and businesses with a focus on digital marketing; they may also work freelance on a contractual basis.
Tasks and duties
- Designing, executing, testing and reviewing digital ad campaigns.
- Tracking and reporting ad campaign return on investment.
- Estimating costs, determining budgets and managing ad spend to achieve return on investment targets.
- Analysing website conversions and competitor performance data.
- Conducting research to discover keywords.
- Optimising ads and web pages for keywords.
- Designing and implementing multivariate tests to determine optimal ad content and bidding strategy.
- Creating regular reports for clients.
How to become a Search Engine Marketing Specialist
You don’t need a formal qualification to work as a Search Engine Marketing Specialist, but performance marketing skills and experience are essential. Many employers prefer candidates with a relevant degree.
- Complete a bachelor degree majoring in marketing or a related field. This usually takes three years of full-time study.
- Look for internship opportunities while studying to build experience.
- Develop your skills and experience using web analytics tools such as Google Analytics.
- Build a portfolio of work to show prospective employers and clients.
- Consider enhancing your skills with a postgraduate course, such as a Master of Marketing and Digital Communications. This usually takes one to two years.
- After gaining some experience, you could start your own freelance consulting business.
Compare your salary
Find out how your salary compares with the average salary for Search Engine Marketing Specialists.Latest Search Engine Marketing Specialist jobs on SEEK
Be one of the first to discover these recently listed jobs, or browse all Search Engine Marketing Specialist jobs on SEEK right now.Did you find this helpful?
Skills and experience employers are looking for
Having the right skills and experience can make you an in-demand applicant. Search Engine Marketing Specialist employers on SEEK are looking for job seekers with expertise in the following areas. Search Engine Marketing
Google Ads
Keyword Research
Digital Marketing
A/B Testing
Google Tag Manager
Optimisation
Advertising Campaigns
Google Analytics
Search Engine Optimisation
Source: SEEK job ads and SEEK Profile data
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